Distinguish Your Business Card – Ideas for Businesses and Law Firms

Many people seem incredibly unhappy with their company’s business cards. I’ll bet you’ve had a box of cards that got shoved in the desk, never to see the light of day. Why is this?

Business cards lack individuality

You work for a law firm with 500 other lawyers. Or maybe you’re a grunt in a 2500-person corporation. Everyone gets a business card, but they all say the same thing: nothing.

The stock business card says nothing about you. It doesn’t express your individuality, what differentiates you from everyone else, or what value you bring to the organization. …





Another AdSense Experiment – Feedback Requested

I just wrote about an AdSense experiment I’m doing relating to URL channels. Now I’ve implemented something I have been planning for a long time: randomized ads.

If you browse around the blog a bit, you’ll notice that AdSense ads still appear in the usual places: top-left of posts, and at the bottom of single post pages. However, the unit size and colors randomly change. The goal is to combat ad-blindness.

With that said, I don’t want to trash the blog. I want to ensure that everything looks …





How to Learn Where Your AdSense Clicks Come From

Do you ever wonder what pages on your site generate high AdSense dollars? Whether your daily earnings are $1 or $100, this is likely something on your mind. If you can tell which pages earn more money, you can replicate those conditions on other pages.

Fortunately, Google provides a way to monitor AdSense activity per URL. This is exactly the solution you need: URL channels.

My month-long AdSense experiment

For the past month, I’ve added every blog post as a URL channel. This allows me to look back at all my blogging for March and see what articles actually …





Tidbits – GTD for Finances, Cool Blogging Resource

I came across two great pages that I wanted to share with you. This is a short post, so it will be filed away in my new “Tidbit” category.

First, you should definitely check out Brett McKay’s application of GTD to finances. He’s got a really good explanation of the “weekly financial review” that we should all be doing. Maybe I should start digging out receipts.

Second, Darren is writing a great blog on blog promotion called Blogged Out. He’s going through some important basics that we …


Give to Other Bloggers, and You’ll Receive in Return

Why should you blog? Because you’ll make connections. By giving to other bloggers, you’ll receive in return.

A while ago, I stumbled on a blog called Brazen Careerist. It had some interest career-related content, so I subscribed. I linked to it a couple times, commented a time or two, and emailed the author, Penelope Trunk.

Now, I’m receiving a free bound galley of her new book, Brazen Careerist, featured at right. This is the first time anyone has offered something like this to me. I’m definitely …


Why Do Adults Misunderstand Social Networks?

(photo by pfly)
Apparently a Michigan Catholic school is banning students from using MySpace (news article via Bloggers Blog). If students don’t have their profiles removed, they are suspended.

While I think it’s questionable for any school to regulate student activity outside of school functions, my focus here is different. What is it about social networks (and the internet in general) that adults misunderstand?

Kids will simply move

Young people are usually on …


Blog Power – Search for Law Firm and Find ME

Many lawyers and law firms wonder why they should care about blogs. I’ll tell you why.

Blogs have power.

Blogs are frequently-updated, dynamic information sources. Bloggers have reader bases to influence. Blogs get traffic. We rank in search engines, right there with your firm.

(click to enlarge)
Here’s a great example. I wrote a post two days ago. It was about the profit sharing letters Winstead keeps sending me. Ironically, the same day …


Promote Yourself (even Students!) with Personal Business Cards

Do you have a stack of business cards in your desk? These probably promote the boss’s business (or the partners’ law firm). Where are the cards that promote you?

Don’t laugh. This isn’t a far-fetched notion. In fact, I’ve written about student business cards before. In that post, you’ll find a lot of basic ideas on what to include in your cards and where to print them. Now, I’d like to cover a little more.

History behind them

There’s a …


Make Money Online, With Help From Net Business Blog

In case you aren’t aware Matt Coddington is a relatively new power player in the blogosphere. This is definitely a guy to watch.

His main blog, Net Business Blog (feed), has only been up for three months, yet it’s already earning $1000/month. He received over 88,000 visits in February alone. That is phenomenal!

So why am I writing about Matt? For one, I admire people who do something wholeheartedly and make it work. Second, he’s got some really good content regarding marketing, SEO, and other blogging …


Lawyers Seize the Power of Contextual Ads

I meandered over to Digg’s terms of use, and my eye was drawn to the advertising banner at the top of the page. Usually I tune out Adsense ads, but these caught my eye.

(for formatting of the page, the image appears below this post)

I’ve seen lawyer Adsense ads before, but it was funny to see them on Digg. Most of the ads a user encounters there are techie or video games or something that the Digg crowd would be interested in. But I guess only a lawyer would be interested in reading the terms of …


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