For your business card to be successful, potential clients must actually contact you. If they throw away your card or don’t call, it’s virtually a waste.
But who will throw away a coupon for a service or product they might need? Some people will, but many others will save it, just because it’s a coupon.
Free legal help
I’m a lawyer. If I give you a card, you might keep it for that rainy day when you need legal help. But what if the back says that you get 2 FREE hours of my time?
If you’ve ever received a bill from a lawyer, you know that two hours is a significant amount of money. Why would I give that away for free? So you’ll use my business card and I’ll become your go-to man for legal issues.
I seriously think I’m going to implement this idea. Now, I just need to integrate a cartoon into my coupon.
What’s on the back of your business card?
Photo by Roadsidepictures
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