On Tuesday a colleague asked if I’d read a free guide published by an outfit called “Attorney Sync”. They do lawyer web marketing.
I was curious what they had to offer, so I checked out the guide she mentioned:
(I’m purposefully not making this an active link because I don’t want them to benefit from it. You’ll have to copy and paste it into your browser’s address bar.)
The first thing that I noticed was that Java loaded for their website. Who uses Java for anything online these days? People who are behind the times. A bad sign for a web marketing company.
Naturally, to view the “free report,” I had to give them my contact information. Against my better judgment, I did it.
Surprisingly, the guide was mostly on target. The tips were pretty good, and it wasn’t too salesy. They did leave out a couple important things, but that’s a topic for another day. And I suppose nobody can cover any topic to perfection in a handful of pages.
Here’s the REAL problem: they spammed me.
My cardinal rule for ANY marketing company is to evaluate how they market themselves. If they do things I wouldn’t want done for my business, I stay far away.
When I filled out Attorney Sync’s download form, there was a field entitled “Questions, Comments, Feedback? Please Share:”. In that field, I typed something like “Please don’t contact me.” I can’t remember my exact words, but I was very clear that I didn’t want a bunch of junk from them.
Since then, I’ve received two additional emails from them (aside from the initial email with the report link, which I actually wanted). This all happened within 3 days of obtaining their report. Habitual spam.
I don’t know how I could’ve made it more clear that I didn’t want to be emailed. There was nothing on the form that said I was subscribing to an email list, and I was clear that I didn’t want multiple emails. They obviously don’t listen to their customers. And they don’t mind spamming the shit out of people.
I’ve now unsubscribed from their spam list, so hopefully the emails will stop. But my point is that I shouldn’t have needed to take that step.
I was skeptical of the company when I first saw their website. Their report had some merit, and I was thinking they might be ok. But now that they’ve spammed me, I’ll never hire them for anything.
Is that how you want your marketing handled?
PS: I’m curious if they actively monitor their brand online and will see this post about their company. Time will tell.
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