You’ve all seen web forms that ask for your information in exchange for a “free report” or “white paper” on a given subject. What if the great report was right there for the taking, and you were only asked for your information after you read it?
There’s an awesome post by Matt Homann over at the [non]billable hour on this exact subject. He found an awesome study that proves people are more likely to give their information to you if you give them something first.
In short, give first, ask second.
How does this apply to your business?
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