Too Many Faces on Your Website
I’m a fan of personalizing websites with images of the author. And images of people generally help us to connect better. We’re drawn to people like us, and there’s no way to do that quite like photographs.
But it’s possible to have too much of a good thing. Too many faces on your website is overload. Here’s an example:
A fellow attorney has created a website about the business of law. She’s doing lots of high-profile marketing and probably making some good money with her various projects.
But nobody wants to see three pictures of her above the fold on a single web page.
click to enlarge
In my humble opinion, it’s face overload. And it’s certainly over-use of those two almost-identical pictures.
Maybe her product is great, but I can’t get over this excessive use of her pictures.
What do you think?
Can a person use too many pictures on their web page? Has this example gone overboard?
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6 Responses to “Too Many Faces on Your Website”
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About Andrew Flusche
Lawyer, bicyclist, husband.
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November 16th, 2008
I agree with your observation. She’s a looker but having three pictures of her on one page looks like I’m gazing at a family photo album and not a website page. I’d want to see the third picture on top and no more. Thanks for this blog. I’ll go check my website after this. I might have too many pictures of myself there:-)
November 16th, 2008
Andrew, thank you so much for your observation. You are RIGHT! LOL. Our website is under renovation and you will be seeing a brand spanking new one with only one picture of me (and then none once we get my video up) very soon. Please check back in about 3 weeks. My team was a little overzealous with the use of my pictures on my site. You are absolutely right.
If you’d like some great content that has nary a picture of me in it, you can sign up for the Law Business Secrets e-newsletter on the right hand side of that page or check out the Law Business Revolution Blog.
The information you receive will transform the way you think about your law practice and being a lawyer.
Thanks again for the feedback and you can bet my team is falling all over itself now to get the site renovation finished!
Alexis
November 19th, 2008
Beautiful lady! Unfortunately her site is horrible! Those ugly $$$ graphics are a turn off, the colors of the site and the page layout remind me of a getting rich fast scheme. If the site will be redesigned, I hope Alexis will take into consideration at least some web 2.0 trends – a focus on simplicity, usabilty, clarity and transparency. Less “me, me,me” – less “made-believe” testimonials, and more “in your face” value. That’s my advice.
November 19th, 2008
I’m glad we have a good discussion going here. I certainly will look forward to Alexis’ new version of the site. And I’m glad to hear that I’m not the only one who was turned away by the zealous face-time. 🙂
December 9th, 2008
Its too good to have our faces on our website but not too many i think…Thanks for the info on the websites…
December 10th, 2008
Hi everyone. Thanks again for the great feedback. We’ve pulled down the multitude of images of me. : ) But, the site is still undergoing redesign and we are a week or so away from launching the new version. I’ll be giving away lots of free stuff on the new site. That’s what it’s going to be all about.
We are also in the midst of a re-design of our FamilyWealthMatters.com website, which we are really excited about.
Aye, yai, yai – these website redesigns are a never ending battle, eh?
Anyhoo, one thing I wanted to comment on is what @mig had to say about our testimonials. He asked for less “made-believe” testimonials. All of our testimonials are 100% real and testimonials are really important in proving to people you know your stuff. If you aren’t using them in your law firm marketing, you definitely should be. It helped us to improve our client attraction significantly.
Of course, they need to be real testimonials.
Can you let me know what you don’t like about the testimonials? Do you really not believe them? That’s important for me to know.
Thanks so much again for all the great conversation about my site.
Alexis