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Three Easy Steps to Make an Online Friend

Aside from content, a successful online presence requires friends. You’ve got to get the word out about your killer content. Is it really a work of art, if no one knows about it?

Relationship blogging

In fact, there are a lot of bloggers out there that only care about building relationships. That’s why they blog. Liz and Phil are two great examples.

Many business people also focus on building relationships with their blogs. They network, make friends, and draw in new clients through these online relationships.

If you’re not building friendships, you’re missing out.

But how do you make a friend?

Three easy steps

A great friendship isn’t built overnight. But there are a few steps you can easily take to start a strong connection.

1. Email a compliment. A few kind words go a long way. If you stumble across a person that interests you, send him/her a quick email note. It doesn’t have to be a novel or anything spectacular. Just make sure it’s sincere and you show your interest in the person’s work.

This quick, honest compliment will let the person know about you. If it’s a busy person, the email might be one in a flood of hundreds, but this is only step 1.

2. Comment on their work. With blogs, this step is easy. Leave a comment (or two, or more) on posts that speak to you. Try to add something to the content. And don’t forget to be sincere.

3. Tell your own readers. The final step in this 1-2-3 move is to give your budding friend a link or two from your own blog or website. Let your readers know about this interesting person you are getting to know. Share some link love.

Lots more to add

This is definitely just the beginning of a relationship. And there are tons of things I’m leaving off. But hopefully this gives some good ideas.

What do you guys think? Any quick thoughts to add?

[tags]relationship, friend[/tags]

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8 Responses to “Three Easy Steps to Make an Online Friend”

  1. Peter
    April 10th, 2007

    Key is not to ask for a link. Link because it adds value for your readers while you are expanding on the key point of their post.

  2. Andrew Flusche
    April 10th, 2007


    You are absolutely correct there. Thanks for the addition to my post. Asking for links is pretty taboo. But linking to add value is great!

    Thanks for commenting,

  3. Phil Gerbyshak
    April 10th, 2007

    Great ways to start a relationship Andrew. Thanks for the link love.

    When you get to the next stage of deepening relationships, let me know if you want to chat a bit about my techniques. I’m happy to share if you’re interested.

    Keep making it great and writing quality posts!

  4. Andrew Flusche
    April 10th, 2007


    I’m glad you liked the post. I’m definitely interested in ways to deepen relationships and enhance them. It’s a difficult thing to do, especially when you’re hundreds of miles apart.

    We’ll have to get in touch,

  5. Owen Cutajar
    April 11th, 2007

    I find a great way of making friends is to help people out, whether it’s helping them improve their site or pointing them to tools that can help them save time. I’ve always found this provides a very sound basis for a long term relationship.

  6. Andrew Flusche
    April 11th, 2007


    You’ve added a great point to this post. Helping people out is always welcome. That’s a great way to start a relationship.

    Thanks for commenting,

  7. Liz Strauss
    April 13th, 2007

    You are the kind of guy that’s easy to meet and make friends with. I can hear you smiling all through this post. Thank you so much for thinking of me. I think of you and our blogger a day call. Meeting friends is a good way to avoid studying for a test . . . 🙂

  8. Andrew Flusche
    April 13th, 2007


    Are you saying that I should be studying? Scarily, it’s about that time. But there’s not many tests left, luckily.


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