Aside from content, a successful online presence requires friends. You’ve got to get the word out about your killer content. Is it really a work of art, if no one knows about it?
Many business people also focus on building relationships with their blogs. They network, make friends, and draw in new clients through these online relationships.
If you’re not building friendships, you’re missing out.
But how do you make a friend?
Three easy steps
A great friendship isn’t built overnight. But there are a few steps you can easily take to start a strong connection.
1. Email a compliment. A few kind words go a long way. If you stumble across a person that interests you, send him/her a quick email note. It doesn’t have to be a novel or anything spectacular. Just make sure it’s sincere and you show your interest in the person’s work.
This quick, honest compliment will let the person know about you. If it’s a busy person, the email might be one in a flood of hundreds, but this is only step 1.
2. Comment on their work. With blogs, this step is easy. Leave a comment (or two, or more) on posts that speak to you. Try to add something to the content. And don’t forget to be sincere.
3. Tell your own readers. The final step in this 1-2-3 move is to give your budding friend a link or two from your own blog or website. Let your readers know about this interesting person you are getting to know. Share some link love.
Lots more to add
This is definitely just the beginning of a relationship. And there are tons of things I’m leaving off. But hopefully this gives some good ideas.
What do you guys think? Any quick thoughts to add?
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