Are you interested in making some side money with your blog? Who isn’t? OK, maybe some people. But blogging is a great way to increase your income, whether it be through new clients for your main business, ad sales, or freelance writing.
I just wrote about the awesome success I experienced in January. Now it’s time to ramp up the effort. Here’s my plan for this semester: expand consulting work.
Thus, for my contribution to the “class action,” I’m going to explain my “business plan.” Hopefully it will provide you some ideas as well.
Build a consulting webpage
The first step is to actually promote myself as a blog consultant. I don’t claim to know everything, but I think I can help some people with their blogging efforts.
The most logical place to begin promoting consulting work is right here on my blog. Thus, I plan to add a page or two, explaining services, showing examples of other work, and providing ample contact information.
[Update - February 4, 10:35 PM - I just added a basic consulting page. I'll definitely be tweaking that in the future.]
Seek out new clients
Since I really only have one consulting client, I need to find more. The upcoming months should produce more work from my current client, but I should still diversify.
It’s always good to scatter your eggs around the playground. You don’t want to keep all your toys in one basket. Wait, I think I mixed metaphors there. You get the drift.
Contact local businesses
I plan to draw up a list of ten local businesses. I will select businesses that might benefit from a blog, especially ones that are client-centered. Due to my legal background, they might be ten law firms. However, I would like to try to gain clients from diverse industries as well.
Once I have this initial list, I will send each of them a proposal. It will include several things:
- background information on me, my blog, etc
- simple explanation of blogging
- description of how blogging can help their business
- offer of work to perform for them (setup blog, optimize, etc)
- request for a free thirty-minute, in-person consultation
I will follow-up the proposals in about ten days with a personal phone call to each recipient. Hopefully, I will schedule in-person consulations at this time. After all, they have nothing to lose, right?
I’ll definitely think of more things as time goes on. And I might find the initial ten-company proposals to be ineffective. But I’ll surely learn as I go. That’s what life’s about.
If you have any thoughts, ideas, or questions, I’d love to hear them. Just leave a comment or drop me a line.
[tags]legal andrew, class action, this semester, consultant[/tags]
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