If you thought having a website put your firm on the cutting edge, think again. That’s right, the future of law firms isn’t in that static web page you threw together last year. It’s not even in the revamp you hired a design firm to build. It’s on video!
Announce your candidacy
We all know that politicians will go the extra mile to get attention. But there’s got to be a reason that presidential candidates have integrated video in their campaigns. With candidates announcing on video, daily video conversations, and who knows what to come, you can’t ignore this trend. Just check out this Google search.
Quite simply, online video is more than a time-waster. It’s a vital means of communication in our society. Especially for law firms wanting to connect with younger markets, it’s a key tool. why else would presidential candidates be spending so much time and money on it?
Recruit young lawyers
Where do young lawyers come from? The young consumer market. Thus it stands to reason that law firms should use similar communication channels to reach these budding lawyers.
In fact, one firm has already done so. Online video gives your firm a real, personal face. More than that, your firm gets a voice. Tie this into a feedback mechanism (such as a blog), and your firm is almost living and breathing online.
Increase online referrals
The point of having an online presence is to build up your firm. This happens through online referrals. Better content = more traffic = more referrals.
It’s fundamental that having more doors to your website will result in increased traffic. This is why you must always produce quality content, and keep things up-to-date.
These are just a few reasons why law firms should get into video production. I’m sure you guys have more. What do you think? Be sure to post a comment or drop me a line.
I’m hoping to continue this theme with another post about what kind-of content law firms could put into video. Be sure to subscribe to Legal Andrew for the next post.
[tags]legal andrew, video, youtube, google[/tags]
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