If you practice law, you are most likely trying to market your services (isn’t everybody?). If you’re a blogger, you probably know the basics of building blog traffic. But how do you market yourself through your local media?
The key is to use your blogging skills to connect with the blog aspirations of your local media outlets. I’m sure you have visited the websites of your local newspapers, television and radio stations, etc. Have you noticed which ones have blogs? Do you participate in the discussions there? If not, why? My suggestion to you: jump in!
Subscribe to the RSS feeds of the newspaper blog(s) that are most likely to include a post of interest to your blog audience. When you see such a post share it with your audience. Let the reporter know.
How many times have you simply posted a story that spoke to you on your blog? Did you make a connection with the author? People who are serious about online writing and marketing will monitor their name, website, and/or company via different automated tools. Thus, even if you don’t notify them, authors usually find out when you are writing about them. Wouldn’t you like to take the offensive, and notify the author? This way, you ensure that he/she sees your appreciation for his work. He might add you to his feed reader, and one of your articles might be the feature of a future blog post.
You understand the concept, so I will not belabor the point. If you’re serious about marketing, you need every edge you can get. If you blog, you already have one tool in your arsenal. The key is the use it; go where the readers/viewers are – local media.
[tags]legal andrew, marketing, law firm, media[/tags]
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