Law Firms Should Have Blogs to Control Online Image
HUMAN LAW has a great post about using blogs to “counter-attack” negative critiques of companies.
This article hits the nail on the head that corporations do not generally do a thorough job of presenting their side of seemingly negative situations. The same holds true for law firms and law schools.
It seems obvious that if people are blogging negatively about your institution, you should provide a response in that format. Frankly, there is no excuse for law firms not to have blogs, since they already have websites. If their blogs are indexed on major blog search engines, internet users who search for current “scandals” or stories about a firm will find the firm’s response to the situation, as well as the common-man’s view. Isn’t that a good thing?
Do you think law firms should have blogs? Please post a comment or drop me a line.
[tags]legal andrew, law firm, blog[/tags]
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4 Responses to “Law Firms Should Have Blogs to Control Online Image”
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About Andrew Flusche
Lawyer, bicyclist, husband.
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September 14th, 2006
Thanks for the supportive post, Andrew. I think that you are right in that organizations are weak in asserting their online position. It is not just about having a blog(welcome that would be) but in actively having the confidence to address allegations which have been made. I suppose the question is how concerned are firms about their profile in Google.
Best wishes,
Justin
September 14th, 2006
Justin, thanks for stopping by. I think you summarized my thoughts very well – it’s all about your Google profile. Very well put.
March 29th, 2007
Andrew, I could not agree more, about law firms having blogs. A blog allows your firm to show that you are current. It also shows that you care. It takes time to keep a blog updated on the current happenings in a given area. When you do it, the public appreciates it and keeps coming back for more. And before you know it, cases start coming in, because you have positioned yourself as an authority on a given subject.
Thanks for the great insights. I enjoy your blog. Keep up the good work.
March 30th, 2007
Juliet,
I’m glad that you’ve had such success with blogging at your firm. You guys have a nice blog. I hope things continue going well for you.
Thanks for commenting,
Andrew