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New Law Firm Recruiting Tactic: Podcasts

As any person who has looked for jobs at major law firms can attest, the recruiters are always looking for new ways to make their firm stand out. On paper, Firm X looks virtually identical to Firm Y. Likewise, firm websites provide basically the same content, just in a different design.

Recently, LexBlog discovered, the Boston firm of Goulston & Storrs has become what seems to be the first firm to provide information to recruits via downloadable podcasts. A quick look at their listing of available podcasts shows a variety of different topics covered:

Do associates have a meaningful role as part of a team?
If I screw up, does it mean I won’t get an offer?
How do people treat and relate to one another?
Is Goulston & Storrs likely to merge with another firm?
What are you looking for in an associate?

While I have not taken the time to listen to the ‘casts (which vary from 40 seconds to 2 minutes & 12 seconds), this tactic does seem to one-up other law firms. Whether the information is actually useful and meaningful, that must be determined by actual recruits.

One point that keeps in line with the theme here at Legal Andrew is that these ‘casts can be a time-saver. Instead of spending hours researching firms online, you can load these little guys onto your iPod and then listen to them while working out or walking the dog. I guess that would be considered a productivity boost.

I thought it was advanced and techno-savvy for firms to pass out USB thumb drives. Podcasts are taking recruiting to a different level. Maybe another firm will capitalize on both ideas and give away iPods to interviewees, of course preloading them with the firm’s recruitment podcasts.

What do you guys think of this idea? Have you encountered any other over-the-top law firm recruitment techniques? Leave a comment or drop me a line.

[tags]legal andrew, law firm, recruiting, podcast[/tags]

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