Do you feel like your blog has hit a glass ceiling? Traffic holding steady, or even decreasing? Are your earnings not what you’d like? Here’s my advice:
If you keep getting the same (unsatisfactory) results, you need to change your approach. Get different output by giving your blog different input.
You can do SEO until you’re blue in the face. You can redesign your theme. Add new widgets. But you’ve already done all that, right?
Here are two ideas that will breathe some life into your blog. I guarantee it!
Write off topic
Yep, I’m a blog heretic. Everyone knows that blogs should be centered on a happy little niche. I argue that sometimes a niche can be a rut.
Maybe you’re a horse blogger. You’ve been blogging for 6 months now, and traffic has sort-of plataued. You write great stuff about horses, but your reader base is small.
Diversify! Don’t just write about horses. You can gain new, loyal readers with a few posts on other topics. Heck, I’ll read a horse blog, if it’s got other good insights as well.
But how do you do that? The key is to still be a horse blogger, but go off on some related tangents. Maybe you’ve got some great thoughts on other animals. What about the environment in general? Share a great blog tip you figured out.
This tactic will work for two reasons. First, loyal readers will keep reading because you’ll still write about horses. If something about sheep doesn’t appeal to them, they’ll just skip over it. Second, you’ll gain new readers who find your blog through these new topics. Many people will subscribe to a blog after only one post that they really like!
Promote in another way
If you think my first idea is nuts, maybe you’ll like this one. Experiment with new and creative blog promotion strategies.
Let’s face it: there’s only so much you can do on-page to improve your blog. A large portion of success is getting the word out.
Perhaps you haven’t had much luck with Digg. Neither have I. So I don’t keep doing what doesn’t work. Find something that does work.
StumbleUpon can be a great referrer for some content. You don’t get thousands of hits in a few hours, but you can easily get hundreds in a day. For small blogs like mine, that’s a ton of traffic!
If social sites aren’t your thing, branch out to other bloggers. Perhaps you can get a guest blogger spot on another blog in your niche. You don’t have to be famous. Just write well, make it fit the destination blog, and be nice to the blog’s owner. It’s worth a try, right?
Your own ideas?
Hopefully that’s given you a new idea or two. But now is where you all get to help me and everyone else…
What’s your best tip to give your blog a boost? Let us all know in the comments.
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