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Starting a New Blog? WAIT!

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Photo by el clinto

If you currently own a blog, you have probably had the itch to start a new one. Maybe you see other people succeeding in other niches, or maybe you’re excited about a new hobby you just took up.

Wait to start that blog! Here’s why:

1. Gauge true interest. How many blogs are started every day in this vast internet? And how many of them die within a few weeks or months. You don’t want to invest time and money into a new idea just to find yourself burnt out before it even takes off. Waiting lets that idea simmer and helps you see if that’s really what you want to do.

2. Write content. It’s always advisable to launch a new blog with several strong posts already written. You can’t do that if you set it up and just start posting. A little bit of lead time lets you build up some pillar posts and enables you to have some in reserve for the inevitable time crunch.

3. Network. No venture should take off without some analysis of the current market. The same is true for blogging. Find the other blogs in your new niche and meet their owners. Figure out how you can add to the conversation and not just be shouting “me too.”

4. Plan. What kinds of things will you be writing about on this new blog? Will you monetize it in any way? Is there anyone who might like to guest post? How will you promote the blog to start gaining readers? Can you guest post at other blogs in the niche? Answer questions like these ahead of time for a smooth launch.

5. Design. Waiting also gives you crucial time to mull over your design plans. What will the blog look like? Can you hire a custom designer to make it visually stand out from the crowd? Heck, what will you name it? These are all things you need set in stone before you hit “publish” on your first post.

There are plenty of other reasons to wait to start that new blog. Most importantly, you need to have a solid plan in place and have the steam to keep publishing for years to come.

What about you?

Have you rushed out and started a new blog, only to be sorry later? Let’s talk about it in the comments.

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32 Responses to “Starting a New Blog? WAIT!”

  1. Stop Blogging
    January 2nd, 2008

    If only our readers heeded your advice, perhaps we could do the same.

    -stop blogging

  2. linkerjpatrick
    January 2nd, 2008

    Good advice and it’s always good to have a reminder. I received this link via someone in my twitter stream and I was expect a blog post on legal considerations before you start blogging. How’s that for an idea for a future post?

    Look forward to reading more. I’ll add you to my news feed.

  3. Tim Kissane
    January 2nd, 2008

    Thanks, Andrew! I wish I’d read this 2 months ago. I’ve got several sites/blogs started and the work is overwhelming. I’m going to use your suggestions to modify my current approach and certainly apply them to any new endeavors. Happy New Year!

  4. evie
    January 2nd, 2008

    got here via a twitter post from chris brogan. i agree with linkerjpatrick about this being a great reminder. it’s also a great set of guidelines for those of us wanting to “reinvent” our existing blogs — it being the new year and all.

  5. Mariana Evica
    January 2nd, 2008

    Andrew, good stuff, wish I’d had access to this kind of info when I started in Social Media nearly a year ago. Acquiring skill sets and chops on the fly means making mistakes and learning from them – which I don’t mind, usually – newness = learning curve. But I could have saved myself some virtual skinned knees if, for example, someone had said: “Instead of trying to create or control the conversation in your blog, research, and become part of the conversation across other channels first.” That was a hard lesson to learn.

    And thanks to Chris Brogan for the link to your blog via Twitter – subbed to the RSS feed now.

    mariana evica

  6. Andrew Flusche
    January 2nd, 2008

    Hi everyone! I’m really glad you found the post useful. It never hurts to have friendly reminders in this world.

    Also, I think you’re all new readers (or at least commenters). Welcome!

  7. Oscar Antonio Moralí Torres
    January 2nd, 2008

    Very useful post. I started blogging not so long ago and had to leave an old blog to focus on the new one.

    You have a new reader in me.

  8. Andrew Flusche
    January 2nd, 2008

    Oscar – Thanks for your comment. I’m definitely glad to gain new readers anytime!

  9. Jenny
    January 2nd, 2008

    See if I knew any of this before I wouldn’t have even bothered blogging. I’m failing miserably.

  10. Andrew Flusche
    January 2nd, 2008

    Jenny – Give yourself more credit than that! Trying anything is a great step. And you never know what you’ll do well at, unless you give it a go.

  11. Business Toolz
    January 3rd, 2008

    Great Post! Everybody should heed this before starting a blog. Content is king. Alot of blogs (most in fact) are nothing more than an excerise in smelling your own farts. Content that is creative, meaningful, insightful and that can help create dialogue is what people are yearning for.

  12. mary
    January 3rd, 2008

    Andrew, your post was informative. Sincere thanks for sharing such valuable information and am sure that all shall have benefited from it..

    Could you please shed some light on the promoting of websites, as the marketing/promotion of the website created is important? Moreover, I had chanced upon the following:

    If you wish to win more traffic to your site / blog, there is a site called http://www.whoistopofthelist.com, which lets you do that free. You can also write about your site, post and link, as well as a photo. It does it free.

    Please comment.

  13. jesie
    January 3rd, 2008

    Well organized and nicely written. I am struggling to set up a new blog. This comes handy. I have stumbled your post.

  14. SeaBird
    January 3rd, 2008

    A good list – and timely in my case!

  15. Kellen company
    January 3rd, 2008

    Some blogs are are fake. this one is real….

    ilovedietsoda.com is made by a company that boasts the diet soda industry because it is run by a PR firm Called Kellen Company. They have contracts with aspartame and sucralose.

    This stuff kills.

  16. SpiKe
    January 5th, 2008

    At one point I had three blogs however, as you say, so many blogs are started everyday that it’s sooooo hard to make even a little dent in your niche. I quickly dropped my third blog when I realized how saturated the market was. My other problem (if you want to call it that) is that my first blog, Organize IT is and will always be my main focus, my pet project. It took lots of effort to get it to where it is now and I simply didn’t have the same motivation/time to focus on my 2nd blog at the same level. So, with some hesitation, I dropped that blog too :)

  17. Andrew Flusche
    January 5th, 2008

    @Business Toolz – “smelling your own farts” LOL. You’re right that good content is key.

    @mary – There are lots of great resources for blog promotion. I’d suggest devouring Darren’s archives over at ProBlogger.

    @jessie – Good luck with your new blog. Thanks for the Stumble!

    @SeaBird – I’m glad you liked the list. :)

    @Kellen company – Interesting blog there.

    @SpiKe – It sounds like you made some difficult decisions, but you’ve set your priorities. Great work!

  18. Ghillie Suit Clothing
    January 6th, 2008

    I have fallen victim to this many times. I want to start a blog and spend 2 hours thinking of a great URL, I buy it, then spend 2 hours on my theme. I write 3 posts the first day, then a few during the week. Two weeks later, it gets old and I’m wondering why I started the blog.

    The good thing is that URLs cost only $7 and wordpress is free! :)

  19. Andrew Flusche
    January 6th, 2008

    Ghillie – At least you’re looking at the bright side of things. Maybe those abandoned blogs could at least sell some link ads.

  20. Ghillie Suit Clothing
    January 10th, 2008

    It’s true that I can use those abandoned blogs for some SEO or link love. Some have PRs of 1 and 2. They don’t get much traffic because they aren’t updated, but some search results still provide small traffic. I guess I could post them on TLA and see what happens.

    Oh BTW, I never learn I just started a new blog today. LOL

  21. Mark - Productivity501
    January 11th, 2008

    When someone is looking to start a new blog, I suggest they first write about 40 pages of content broken down into 300 to 1000 word articles. This will give you about 10,000 words. This can often help refine the scope of the site and you may find something else that you are more interested in writing about.

    The problem is that most people want to first register a domain name, setup a blog etc. In some ways this is a form of procrastination–they want to work on everything except for actually writing.

  22. Sammi @ Destroy Debr Blogs
    January 11th, 2008

    I have rushed in and created a blog that IMO failed miserably! Thanks for the pointers and I’ll try again.

  23. Max
    January 19th, 2008

    Thanks for this post! I have currently begun a blog and I have run into quite a few of the issues you have mentioned above (especially burnout).

    I have since hit the drawing board and am now realizing the importance of careful planning.


    Houston Lawyers

    Elder Care Lawyers

  24. Andrew Flusche
    January 20th, 2008

    Max – I am glad that things are working out better for you. Planning is always the best option!

  25. [...] Starting a New Blog? WAIT! at Legal Andrew. [...]

  26. Chad
    June 27th, 2008

    Very Interesting. I just started a law and politics blog in Chicago called chicagobarrister.com. Check it out, I’d love some feedback. I am also an attorney. Have you been able to keep up the blog and your practice at the same time? Must keep you busy!

  27. Andrew Flusche
    July 13th, 2008


    Sorry I missed your comment until now. It looks like you’ve got a great blog started. It’s always good to see more attorneys blogging.

    Blogging and running a solo law practice is difficult. I’ve spent a lot of my time focusing on my law firm and its blog. But I still find time to post here at Legal Andrew.

  28. Cleardocs
    July 14th, 2008

    Tip #1 is the one people should really think about. From both interest level of amount of potential traffic and more importantly your own interest in the subject. Sure, you might see someone else doing well in a niche, but are you going to be motivated to write about it everyday if it’s something you aren’t really passionate about?

  29. Earn Money EZ
    October 13th, 2008

    I have often started new blogs on the spur of the moment. I learned my lesson and now spend a good amount of time planning new blogs. I do thorough keyword research way before starting new blogs. Planning is always a good practice before taking on any endeavors.

  30. David
    October 27th, 2008

    Point number 1 – Gauge True Interest – I absolutely believe this has got to be the first thing for anyone thinking about starting a new blog to think about. I have a bunch of blogs, how many do I post to – 2….and it was sporadic up until recently.
    And of course your number 2 – Write Content is a true close second. Don’t think for a minute that getting a bunch of free content from article sites is going to make a good blog – use those as inspiration to put your own spin on a subject.

  31. Tim
    December 4th, 2008

    What do you do when you want to blog about everything, but nothing goes together? I tend to forget also, to write down my ideas and of course I can’t remember them. Great blog you have going here! I’ll be back for more inspiration.

  32. Andrew Flusche
    December 4th, 2008

    @Tim – Thanks for the kind words. If you have lots of topics that don’t fit together, maybe you should consider two or three smaller blogs. Just a thought.

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