You’ve probably heard of Text Link Ads (TLA). It’s one of many programs to make money online. But do you know how to truly leverage TLA to make the most money possible? This article will give you 3 easy tips.
Sell post level ads in WordPress
The main TLA unit is limited. It displays on your entire site and maxes out at 10 links. Post level ads are different.
These links allow advertisers to target a specific post within your WordPress blog. This gives you more inventory to sell. It also gives you different inventory, better targeted to more advertisers.
A great example is an ad bought recently here at Legal Andrew. I have a post about using Google Base to search for real estate. As you can see, there is now a post level ad for a real estate site.
Without post level ads, my blog would never have sold an ad like this. Overall, Legal Andrew is not in a real estate niche. But that particular post fits the niche well. That’s why the ad sold!
Install a translation plugin
As you can see in the sidebar, I provide automated translations of Legal Andrew, courtesy of Global Translator. This provides increased usability for the blog and gets some search traffic for keywords in other languages. But the point of this article is a newer ad in my TLA unit:
I get a fair amount of traffic for legal topics in Spanish, so this ad is pretty well targeted. I might have sold it without the translator plugin, but I doubt it. At the very least, translation options don’t hurt.
Pass out your affiliate link
Every TLA publisher gets a handy little affiliate link. If publishers or advertisers sign up through the link, the original publisher earns a commission. Do you promote this?
An easy way to do it is via a small link or banner on your blog. It seems natural to put that near your TLA unit (like my link in the sidebar – “Put your link here”).
But another option might have eluded you. Increasingly, people are asking me for tips on optimizing or monetizing their blogs. I’m flattered and glad to help out. While I do paid consulting, I’m also happy to answer a few questions and give my thoughts for free. But I do use my affiliate links when recommending an advertiser, most notably TLA.
I haven’t encountered anyone who was offended by this. Of course, nobody has sign up through my link yet either. But more links floating around means there’s a better chance that someone will.
One caveat here – do this tactfully. It’s probably best to include a note if you’re putting an affiliate link in an email or IM. The bottom line is not to mislead people.
Go make money!
Hopefully at least one of these ideas will be new to you. If not, maybe you can forward this post to somebody else who needs a primer on TLA ideas. For now, go make yourself some money!
If you have any TLA tips or tricks, let’s share them in the comments. And if you think this post sucked, I’d love to hear that too.
[tags]text link ads, make money online, advertising, affiliate[/tags]
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