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How to Get Back Into AdSense – Account Reinstated!

I received one of the worst emails a blogger can get: Google AdSense Account Disabled. To my horror, I opened this email to see that Google was accusing me of click fraud. My account was disabled, my earnings were being refunded to advertisers, and no further payments were coming my way.

But thanks to a simple process, my account was reinstated. It took five days, but that’s better than being permanently banned.

If your account is ever disabled, here’s what you should do to get it back.

1. Don’t panic. It’s not the end of the world. You have a chance of getting AdSense reinstated. Even if you don’t, you can try Yahoo ads or many other ways to monetize your blog. Panicking won’t solve anything.

2. Investigate the allegations. Information is power. You need to know if a friend, family member, or employee (i.e. someone under your control) clicked your ads. Did you ask someone to click? Did you click by accident? Gather the facts, even if they reveal actual invalid clicks.

3. Appeal to Google. There is a simple form to fill out to appeal this decision. Be honest, truthful, and tell Google what happened. If you have no knowledge of invalid clicks, say that. If someone accidentally clicked, explain that. If a visitor maliciously clicked repeatedly, tell Google the story. You’ve got nothing to lose at this point.

4. Wait. The appeal form says it can take 48 hours to process your appeal. I filed mine on a Thursday evening. On the following Monday, I got an email saying that they were considering the information I submitted. The reinstatement email did not come until Tuesday.

5. If successful, rejoice! If this worked (as it did for me), you’re back up and running. It will take Google up to 48 hours to start displaying ads again, so be patient. You might lose a week of earnings, but that’s nothing in the long run.

6. Appeal again. If you are still banned (or Google doesn’t respond in a week or so), appeal again. Be polite, professional, and honest. Dig back through your information and see if you missed something that might be pertinent. Is there someone else on your network (maybe at work) who would show up as the same IP, but who you don’t have control over? Google claims that a second appeal is futile, but it worked for Stas Bekman.

7. Appeal another time. I’d give the appellate process 3 solid tries before giving up on it. Definitely remain professional and provide as much information as you can.

8. Email people. I’ve read that you can find Google VP’s and AdSense executives via a Google search for “google staff.” You might try emailing a few of these people directly. I’m not sure what success you’ll have, but it might be worth a try.

If all that doesn’t work, I’m not sure what you should do. I’d be happy to talk with anyone who has appealed unsuccessfully. Maybe we can brainstorm and come up with a new idea for you.

Further reading

I’ve tried to outline the entire process here, but further reading is always handy:

Help me out?

If you like this article, please give it a Digg. Thanks to Andy for submitting it!

[tags]google, adsense, disabled, reinstate[/tags]

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40 Responses to “How to Get Back Into AdSense – Account Reinstated!”

  1. Andy Beard
    April 19th, 2007

    I would also suggest, if your Adsense account means a lot to you, invest in some software or a service to track Adsense specifically.

  2. Andrew Flusche
    April 19th, 2007


    Thanks for the addition. That’s a great point. If you have your own data about click activity, it should be helpful in your appeals.

    I plan to check out AdLogger very soon. Have you used anything similar?

  3. j. noronha
    April 19th, 2007

    I’ve tried adlogger but had no pacience to get everything configured. And it causes some “interference” in some ads my blog displays. A friend of mine uses adspytracker and he says there’s nothing better. It costs 9 bucks or so.

  4. Andy Beard
    April 19th, 2007

    I use multiple trackers because of my tin foil hat

    Most of the trackers will provide you with enough data to cover your a$$ – I am wondering what might be possible with MyBlogLog or other widget soon.

    It would be great to know exactly who clicked your ads, though there are always legal issues about privacy.

  5. Andrew Flusche
    April 19th, 2007


    I just looked into AdSpyTracker, and I think it costs $67. Maybe I’m missing something. I don’t think I’m ready to shell out that kind-of cash…yet.

    Maybe I’ll give AdLogger a try first.

  6. Andrew Flusche
    April 19th, 2007


    I can’t imagine you being a paranoid person. Although I’m becoming one myself, due to my banning experience.

    Legal issues? Who cares about the law? ;)

  7. Brett
    April 19th, 2007

    Glad to hear everything panned out, friend!

  8. j. noronha
    April 19th, 2007


    My bad :-( , you are right, I checked out my source and the price really WAS 9,90 when it was launched, a couple of months ago, then it was raised to 37 and now costs 67.

  9. Andrew Flusche
    April 19th, 2007


    Not a problem. I just wanted to make sure I wasn’t crazy. Thanks for checking!

  10. Owen
    April 20th, 2007

    Glad to hear you got reinstated. It happened to a mate of mine a few weeks ago and he was having kittens! He sorted it out in the end but he was all nerves for a couple of days. The strange thing is that he only makes $10-$15 a month off it .. but I suppose it’s the implication that he was cheating that made him mad.

  11. Andrew Flusche
    April 20th, 2007


    It’s definitely a disheartening thing to happen. I can see how it’s depressing to be banned, even if you’re only make a few dollars from AdSense. Nobody likes to be called a cheater.

    PS: I’m testing version 2.1 of the comment plugin. Let me know if you receive this. :)

  12. Paul
    April 21st, 2007

    I’m so paranoid about accidentally clicking my own ads that I’ve completely blocked Google Adsense on my computer. It’s better to be safe rather than sorry.

  13. Taylor
    April 22nd, 2007

    Another option if your google adsense account is suspended/terminated, is to examine other options. I moved on to PayPerPost and haven’t looked back. I am making more than I did with adsense and there’s really no reason to keep fighting with google to get reinstated anymore.

  14. Andrew Flusche
    April 22nd, 2007


    You’re right that it’s better to block your own ads than to commit click fraud. A handy way to block ads on any site is Firefox and Adblock Plus.

  15. Andrew Flusche
    April 22nd, 2007


    PayPerPost can be a good money-earning option for bloggers. I’m a postie, and I’ve made a decent chunk of cash through PayPerPost.

    The one problem is that you can’t always find opportunities that really fit with the blog’s theme. AdSense is a bit less-intrusive for readers, and the ads usually match the page’s content. Thus, they’re kind-of adding extra value for readers (and people who visit the page via search engines).

    In the end, I think diversifying income streams is a huge key to making money online. I currently don’t make more than 23% of my income from any one source. I’m primarily making money through 6 different streams. If any single one goes away, it will hurt, but I can bounce back.

    Thanks for commenting,

  16. [...] People really liked my post on getting back into AdSense. Thanks to you guys for Digging and Stumbling [...]

  17. vairis kremanis
    May 11th, 2007

    Hi, i was reading your post about adsense ! They disabled my account just yesturday and i am realy realy upset,i will try to appeal and see how it works ! But i was thinking the reason why i am banned,could it be because me and my brother live together and we got same adsense account adress and same IP (we do have router though), eaven do we are two different personalitys with two different bank accounts??? If that would be the reason, then there is no point of appeal , or they will bann me again !
    btw i just saw ”PayPerPost” and i will read some stuff about it ,but i was just thinking cant i be banned bu google adsense from PayPerPost aswell? I heard few of ppl who got banned by adsense later acctualy tryed some different ads, but after a time period thhey got banned by google again,could it be true,eavven if they didnt use google adds google banned them from different adds ? Any help would be highly appreciated , thank You Vairo!

  18. Andrew Flusche
    May 11th, 2007


    I’m sorry to hear that Google banned you. I would definitely suggest appealing. Be polite and patient.

    I don’t think the AdSense Terms of Service would prevent you and your brother from having separate publisher accounts, since you are separate people. In your appeal, explain to Google that you have the same IP (even with a router, it will show the same IP to the world). If you click each other’s ads, that will definitely get you in trouble.

    As for PayPerPost, Google cannot (and will not) ban you for using PayPerPost. Google has no control over what else you do with your site. However, some other ads are against the AdSense Terms of Service. Yahoo ads cannot be run with AdSense, since they are both contextual ads. But PayPerPost and Text Link Ads are not contextual; they can be run alongside AdSense.

    I hope this makes sense. Let me know if I can help further.


  19. vairis kremanis
    May 11th, 2007

    OKi thank you for your replay , i will write an E mail to google tonight , still working on it ,need to write a good one , so i have better chance to get unbanned :/ !
    Anyways, i will let you know , how i get on with it ,and what google acctualy have to say to me ! And yes it does make a sense,thank you :D !
    Have a good day .

  20. Andrew Flusche
    May 11th, 2007


    Good luck with your appeal. Definitely use the official appeal form: AdSense Appeal. That should help make things easier for Google.


  21. vairis kremanis
    May 11th, 2007

    Oki, thank you Andrew will do !


  22. vairis kremanis
    May 19th, 2007

    Nop , denied :(

  23. Andrew Flusche
    May 19th, 2007

    Hi Vairo,

    I’m sorry to hear you were denied. Keep working, and maybe you can get back in.

    Other than that, try Yahoo Ads. They might be even better for you.

    Take care,

  24. vairis kremanis
    May 19th, 2007

    OKi cheers mate i will give a try !


  25. viswa
    July 21st, 2007

    Hey folks,

    I have been recently banned by Google… & have appealed to re-instate my account… so lets see… what would happen.

  26. knot
    July 24th, 2007

    I am writing a story about Google making millions off of innocent publishers and would like feed back from everyone.If you would like to share your story please contact me .I am only interested in valid sites not Google content sites.
    contact me at flipmybic@gmail.com or at http://www.petpeev.com

    I am not interested in getting my account back i only had 38.00 and I signed up as an experiment to see if these stories had any truth to them. Turns out google only wants the big dogs and the google content type sites (why you might ask ) $ that’s why those sites make them tons of $

  27. InvestorBlogger
    August 19th, 2007

    Is there any reason you no longer run Adsense on this website?


  28. [...] of click fraud is getting longer and longer: including Kumiko Suzuki’s blog, LegalAndrew (reinstated), [...]

  29. Andrew Flusche
    August 20th, 2007

    Kenneth – I run AdSense. Perhaps the ad units are being blocked by AdBlock or some other program.

  30. Sukosaki
    October 10th, 2007

    Thanks for the words of encouragement. I am going to try another appeal. I will post the results here.

  31. adsdefender
    January 17th, 2008

    Guys, let’s try newly launched Adsense defense system. It’s a click fraud protection system designed to protect your valuable Adsense account with some nice tracking features.



  32. Mack
    January 22nd, 2008

    I got that email this afternoon, saying that my account was disabled, because “my account caused a significant amount of risk to our advertisers,”

    So, I filled out the appeal form and now am just waiting to hear back. I haven’t done anything, the sites are video information sites with great content.

    Also, I can’t get into my adsense account at all, but they are still running google sponsored ads on one of my site with the same account.

  33. Andrew Flusche
    January 23rd, 2008

    Mack – I’m sorry to hear that you’re having trouble with AdSense. Hopefully the appeal process will work out for you.

  34. Adam
    August 7th, 2008

    I was banned too. :( What are some good other pay sites?

  35. Drew
    August 29th, 2008

    I love Google! <– Did I just say that?!? Yup they banned me twice now. I went and put Adsense on my site back in April 2008 and they banned me in June 2008… I believe due to a siginificant amount of fraudulant traffic sent by SearchFeed.com Don’t ever user them, their service is a piece of trash. Anyways, Google didn’t take my appeal. I tried resubmitting the appeal at least 10 times after that without one response.

    So, a few months pass so I sign up to Adsense again and they approve me once again to server ads. Wow great! So I get started again. 2 weeks go by and I get banned again. WHAT AM I DOING WRONG !!!!!!!!!

    This time I have no idea. I am using GOOGLE Adwords to drive traffic to the site, so this time I think they need to check themselves as I am using Google to supply traffic and Google to Adsense the traffic … What the hell?

  36. Frank
    December 17th, 2008

    Hey Andrew.. AdSense banned me on 12/12 for invalid click activity within one of my google gadgets. I have appealed, thus far with absolutely no response.

    I had not yet implemented Google Analytics into this gadget, and server logs are not available for individual gadgets, so I could not prove who “click bombed” my ads. I never once – I repeat.. NEVER ONCE (NOT EVEN BY ACCIDENT!) clicked through one of my own ads! I suspect that since this gadget was themed upon Google AdWords News, an AdWords advertiser bombed one of his/her competitor’s ads to drive up their costs significantly. I explained this in my rebuttal, in great detail, however to no avail thus far.

    Any suggestions?


    P.S.: I am the kind of guy that will take this to the VP of AdSense (and beyond), if need be! I worked my ass off to come up with this system that worked well right out of the gate, and was ascending by the day! I had great things planned for this new internet business start up!

    I won’t give up without a fight!

  37. Andrew Flusche
    December 17th, 2008

    @Frank – Unfortunately, I don’t have any advice other than what I wrote above. I can tell that you’re really frustrated here and determined to be reinstated. But you definitely need to remember to keep your cool and be professional. Hopefully they’ll see their error and fix it.

  38. Adsense Account Disabled
    March 8th, 2009

    If we did not cheat to google or make any click fraud. I think we can get back our account but it might be take time to get reinstated but we have to be patient.

  39. Imran
    April 18th, 2009

    This is not as easy as you think, getting adsense account back is a miracle.

  40. mustaineoz
    April 21st, 2009


    I just banned adsense 17th of April.
    You can read my story at


    I was making average 4-5 thousands dollar (more than a year) and suddenly it happened. I feel really bad and not feeling to do ANYTHING!

    When i check my adlogger stats,i can 2 different IP’s(maybe it’s the same guy’I dont know) clicked 4 times in 2 minutes (adlogger set up is 5 ads in 72 hours)

    I’m waiting an email from adsense(i sent the form sunday) but expectation is not high :(

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