Business Networking 101
Most business owners know there’s value in face-to-face networking. But where do you start for successful business networking? Here’s a quick and dirty guide.
Ideal client
You have to start with some important questions: Who is your ideal client? What problem(s) do they face? What other professionals might they come into contact with?
Your goal is to build relationships with referral sources. You want to get to know the folks who know and work with your ideal clients.
This may be rudimentary for you. But too many people miss the point of business networking. You’re not looking for clients. You’re looking for referral sources. …
Simplicity – Why I Deleted My Plaxo Account
How many social networks are you a member of? Personally, I’m on way too many to count.
Do we really need them all? Probably not.
Here’s a quick simplicity challenge for you: pick one social networking site and delete your account.
I just deleted my Plaxo account (here’s how to delete yours). I chose to delete Plaxo because:
1. I rarely logged in. In fact, I only logged in to accept someone’s connection request.
2. I got fed up with all the connection request emails and emails telling me that the requests were …
Learn How to Build a Solo Law Practice
Lawyers around the world rejoiced today as Solo Practice University (SPU) announced its tuition. On March 20th, “the practice of law school” will open its doors to a flood of solo (and hopefully solo) practitioners. Are you enrolling?
What is Solo Practice University?
In a nutshell, it’s an online university where law students and lawyers can learn a wide variety of topics related to running a successful solo law practice. There are courses, faculty, discussion groups, blogs, videos, comments, and lots more!
You might think of SPU like an educational Facebook for solo lawyers (and law students). It’s a combination …
Referral Marketing Books Reviewed and Rated
As a business owner, I’ve been trying to build my base of incoming referrals. I get very few clients from referrals, and I want to change that!
Referral marketing is a basic way of building business that’s all about word of mouth. But true referral marketing uses a system to consistently obtain referrals. It’s not just a clumsily relying on people to occasionally drop your name.
To beef up my referral marketing, I checked out three books from the local library. I want to share my thoughts on …
Business Card Idea – Keep It Simple
Every so often I come across a business card idea that I love. The above card is one of those.
Sure, this playing card business card is tacky. But it’s memorable. And for some professions, it just might do the trick. With the right person behind the card, I think it would be fun to receive.
How could you make this neater? Print on the playing card with your inkjet printer. Or find a place where you could just buy a bunch of Aces, and …
Solo by Choice by Carolyn Elefant Gives Great Advice!
Are you a brand new attorney, wanting to hang up your shingle? Or maybe you’ve been working at BigLaw for 10 years, and you want to start your own firm. If you are thinking about being a solo attorney, you need to read Solo by Choice by Carolyn Elefant. This is a must have book!
Awesome author
Carolyn Elefant is a widely-known and well-respected authority on solo and small firms. Her blog, …
Business Referral Network – Should I Join BNI?
Business networking is the key to a strong client base. But where do business networking groups fit into that picture? I’d love your thoughts.
Business referral networking
Business referral networking takes “meeting people” to a higher level. The goal is really to provide possible client referrals to your contacts. In return, your contacts will refer business to you.
From my perspective, networking in business needs at least some focus on providing referrals. It doesn’t make a lot of sense to invest time and money into meeting people …
New Business Card Ideas
A reader responded to my article about law student business cards, and she asked some very thoughtful questions. In fact, there are some good ideas here for everyone to consider.
Business card and address
First of all, should your business card contain your address?
Let me answer that question with a question: Does it need to?
When you’re designing a professional business card, you should always remember the purpose. You want people to be able to contact you. How are people most …
Business Card Display Holder Ideas
We talk a lot about business cards around here, from distinguishing them to students, finding unique cards, and legal card ideas. But what about business card display? What kind of cool business card holders do you use?
Business card display on your car
A neat idea that I recently saw is pictured here. A car had typical lettering on the back window (selling solar panels, I believe). But it also had a built-in business card holder: the wiper blade!
The wiper blade had simple “take one” labels …
Review – Brazen Careerist: The New Rules for Success by Penelope Trunk
Buy now from Amazon
You may remember that Penelope sent me a copy of Brazen Careerist in March. No, it doesn’t take 7 months to read. In fact, it’s a really easy read. I just procrastinated.
Penelope, I’m sorry that I let you down here. …
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About Andrew Flusche
Lawyer, bicyclist, husband.
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