<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Legal Andrew &#187; Network and Market</title>
	<atom:link href="http://www.legalandrew.com/category/network-and-market/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.legalandrew.com</link>
	<description>law for the rest of us</description>
	<lastBuildDate>Tue, 22 Sep 2009 03:30:48 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Give First, Ask Second</title>
		<link>http://www.legalandrew.com/2009/08/31/give-first-ask-second/</link>
		<comments>http://www.legalandrew.com/2009/08/31/give-first-ask-second/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 01:04:34 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1354</guid>
		<description><![CDATA[You&#8217;ve all seen web forms that ask for your information in exchange for a &#8220;free report&#8221; or &#8220;white paper&#8221; on a given subject. What if the great report was right there for the taking, and you were only asked for your information after you read it?
There&#8217;s an awesome post by Matt Homann over at the [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2009/08/31/give-first-ask-second/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ruby Receptionist Rocks &#8211; My Virtual Receptionist</title>
		<link>http://www.legalandrew.com/2009/08/30/ruby-receptionist-rocks-my-virtual-receptionist/</link>
		<comments>http://www.legalandrew.com/2009/08/30/ruby-receptionist-rocks-my-virtual-receptionist/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 19:33:53 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Be a Lawyer]]></category>
		<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1342</guid>
		<description><![CDATA[I first wrote about Ruby Receptionist in March of this year. I had just signed up for a free trial, and I was excited to begin using my new virtual receptionist for my solo law firm. (Here is my original post about Ruby Receptionist.)
I&#8217;ve now been with Ruby for five months. I regularly get questions [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2009/08/30/ruby-receptionist-rocks-my-virtual-receptionist/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Virtual Receptionist Free for a Month</title>
		<link>http://www.legalandrew.com/2009/03/22/virtual-receptionist-free-for-a-month/</link>
		<comments>http://www.legalandrew.com/2009/03/22/virtual-receptionist-free-for-a-month/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:59:21 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1261</guid>
		<description><![CDATA[
I run my own law firm with no staff. It&#8217;s hard to answer the phone, go to court, and work on client matters.
To solve this problem, I hired a great virtual receptionist service: Ruby Receptionist.
Ruby has been answering my phone for a week now. I&#8217;m thrilled!

They answer promptly and professionally, saying whatever custom greeting I [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2009/03/22/virtual-receptionist-free-for-a-month/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Is Pay-Per-Click Advertising Worth It?</title>
		<link>http://www.legalandrew.com/2009/02/11/is-pay-per-click-advertising-worth-it/</link>
		<comments>http://www.legalandrew.com/2009/02/11/is-pay-per-click-advertising-worth-it/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 04:06:29 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1200</guid>
		<description><![CDATA[Editor&#8217;s Note:  This guest post was written and sponsored by Sequoia Legal Marketing.
Nearly 80% of the top 100 most expensive keywords using Google AdWords are legal related; all of which are over $43 PER CLICK.  Using industry averages for bounce rate (they visit your homepage, but go no further before leaving) and conversion [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2009/02/11/is-pay-per-click-advertising-worth-it/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Too Many Faces on Your Website</title>
		<link>http://www.legalandrew.com/2008/11/15/too-many-faces-on-your-website/</link>
		<comments>http://www.legalandrew.com/2008/11/15/too-many-faces-on-your-website/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 23:47:53 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1153</guid>
		<description><![CDATA[I&#8217;m a fan of personalizing websites with images of the author.  And images of people generally help us to connect better.  We&#8217;re drawn to people like us, and there&#8217;s no way to do that quite like photographs.
But it&#8217;s possible to have too much of a good thing.  Too many faces on your [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/11/15/too-many-faces-on-your-website/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Contract for Legal Services vs. Client Plan</title>
		<link>http://www.legalandrew.com/2008/10/19/contract-for-legal-services-vs-client-plan/</link>
		<comments>http://www.legalandrew.com/2008/10/19/contract-for-legal-services-vs-client-plan/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 05:16:32 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Be a Lawyer]]></category>
		<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1139</guid>
		<description><![CDATA[
I think it scares my clients when I ask them to sign a contract with me.  Especially when they&#8217;re coming to me because they were just burned in a contract with someone else.
It&#8217;s partly my fault.
My previous contract was proudly titled: Contract for Legal Services.  I was trying to be a good lawyer, [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/10/19/contract-for-legal-services-vs-client-plan/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Business Card Idea &#8211; Keep It Simple</title>
		<link>http://www.legalandrew.com/2008/10/01/business-card-idea-keep-it-simple/</link>
		<comments>http://www.legalandrew.com/2008/10/01/business-card-idea-keep-it-simple/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 03:32:37 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1113</guid>
		<description><![CDATA[
Every so often I come across a business card idea that I love.  The above card is one of those.
Sure, this playing card business card is tacky.  But it&#8217;s memorable.  And for some professions, it just might do the trick.  With the right person behind the card, I think it would [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/10/01/business-card-idea-keep-it-simple/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Nobody Searches for &#8220;Blog&#8221;</title>
		<link>http://www.legalandrew.com/2008/09/23/nobody-searches-for-blog/</link>
		<comments>http://www.legalandrew.com/2008/09/23/nobody-searches-for-blog/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 02:21:02 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=1106</guid>
		<description><![CDATA[
This post is focused on lawyer marketing, but the same techniques and logic should apply to anyone.
Here&#8217;s an SEO tip:  nobody searches for the word &#8220;blog.&#8221;  That&#8217;s an exaggeration, but let me explain&#8230;
If I&#8217;m trying to optimize my law practice website (or blog) for searchers, I have to know what they search for. [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/09/23/nobody-searches-for-blog/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Biggest Jerk Award Goes to LexisNexis</title>
		<link>http://www.legalandrew.com/2008/08/29/biggest-jerk-award-goes-to-lexisnexis/</link>
		<comments>http://www.legalandrew.com/2008/08/29/biggest-jerk-award-goes-to-lexisnexis/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 04:52:14 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Be a Lawyer]]></category>
		<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=999</guid>
		<description><![CDATA[
Update &#8211; Sept. 4 &#8211; Lexis posted a comment below.
It&#8217;s funny how some big companies just don&#8217;t understand the internet.  And it&#8217;s infuriating when they breach simple rules of netiquette.  LexisNexis wins the Biggest Jerk Award today.
I linked to Lexis
I wrote an article (Lunch, Break, and Hour Laws) over a year ago that [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/08/29/biggest-jerk-award-goes-to-lexisnexis/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Branding Strategy Should Be Consistent</title>
		<link>http://www.legalandrew.com/2008/08/18/branding-strategy-should-be-consistent/</link>
		<comments>http://www.legalandrew.com/2008/08/18/branding-strategy-should-be-consistent/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 01:58:25 +0000</pubDate>
		<dc:creator>Andrew Flusche</dc:creator>
				<category><![CDATA[Network and Market]]></category>

		<guid isPermaLink="false">http://www.legalandrew.com/?p=955</guid>
		<description><![CDATA[
Is your branding strategy consistent?  BMW of Charlottesville certainly doesn&#8217;t have a consistent branding strategy.  Their courtesy vehicle is a Honda.  Do you see a problem here?
Consistent branding
If I owned a car dealership, all vehicles on the premises would be of the type I sold.  They&#8217;d all be spotlessly clean.
Don&#8217;t most [...]]]></description>
		<wfw:commentRss>http://www.legalandrew.com/2008/08/18/branding-strategy-should-be-consistent/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>
