Comments on: Is Pay-Per-Click Advertising Worth It?

By: Frank Pournelle

Frank Pournelle — Mon, 31 Aug 2009 20:08:38 +0000

There are several options for obtaining legal leads on a pay-for-performance basis. As you can tell cost per click is not very profitable in contested categories. If you’re targeting personal injury, mass tort, toxic tort or medical malpractice you can now obtain high conversion leads through TV, radio, newsprint, yellow pages and email/web publishing. These leads are available on a per inquiry, cost per lead (CPL) or cost per call (CPC) basis through media brokerage shops like our own. Frank, Lawyer Profit LLC

By: Chris

Chris — Fri, 20 Mar 2009 20:24:19 +0000

@Scott – No Scott, I did not just dump a bunch of money into a campaign without thinking it through.

I am not saying that pay-per-click doesn’t work any situation. Perhaps it works for the people you are selling it to. But it was not cost effective form me.

Cost-per-click is subject to bidding wars for important keywords to lawyers. It is also rife with click fraud.

I actually have a pretty robust stats package and spend quite a lot of time analyzing what types of marketing results in clients and not just clicks.

By: Andrew Flusche

Andrew Flusche — Fri, 20 Mar 2009 20:04:17 +0000

@Scott – You make valid points that PPC has to be done carefully and correctly to be effective. But I think many attorneys are finding that it still isn’t cost effective, especially compared to other marketing methods. I know there are lots of PPC companies and advisors that disagree, but they definitely have an incentive to push PPC.

By: Scott

Scott — Fri, 20 Mar 2009 15:34:59 +0000

I dropped my yellowpages advertising and my pay-per-click adds last year b/c they just are not cost effective.

That’s not fair to the PPC model, honestly. The main reasons why online campaigns fail are:

• Call-to-Action / Message Is Weak
• Landing page / site for product/service is ugly, slow, confusing, etc.
• Product / Service isn’t a good deal (or idea) to begin with. Savvy computer users aren’t idiots. You might trick ‘em to click, but that doesn’t mean they’ll buy.
• Campaign isn’t targeted at the right audience (wrong keywords, site, etc.)

It sounds like this lawyer just dumped a bunch of money into a campaign and didn’t think it through.

By: Network Management Florida

Network Management Florida — Mon, 23 Feb 2009 05:30:04 +0000

yes now a days and specially in this situation need to think that PPC worth or not, b’coz no one wanted to waste Singe Dollar nice article.

By: Christopher McKinney

Christopher McKinney — Thu, 19 Feb 2009 15:10:23 +0000

This is an excellent article that I am forwarding on to several friends and will link to on Twitter. I dropped my yellowpages advertising and my pay-per-click adds last year b/c they just are not cost effective. A good blog and relationship building via social media and in-person contacts is hands-down more cost effective.

By: Andrew Flusche

Andrew Flusche — Sat, 14 Feb 2009 00:54:36 +0000

@Chuck – I’m glad you found it useful! Thanks for the comment.

By: Is Pay-Per-Click An Effective Marketing Tool? | Truth Can Hurt

Is Pay-Per-Click An Effective Marketing Tool? | Truth Can Hurt — Fri, 13 Feb 2009 00:55:34 +0000

[...] Is Pay-Per-Click Advertising Worth It? « Legal Andrew [...]

By: Chuck Newton

Chuck Newton — Thu, 12 Feb 2009 06:14:46 +0000

One of the best post I’ve read in a while. It is very informative.