Interesting Marketing Approach – Trivia Game

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There are literally an infinite number of ways to market your company, especially online. You’ve got to admire companies who try to do something a bit different and stand out a little from the pack.

That’s exactly what VCARS has done with its Formula One Game. It’s a simple Flash game with some basic animation and graphics. You choose a character, pick your competitor, and then answer a series of trivia questions. The characters literally beat each other up, depending upon your answer choice. If you win, you get to be listed in the high scores table.

So what does this have to do with online marketing? Several things. Although it might not be apparent at first, this fun game should help VCARS improve their bottom line.

First, having a fun little game on your site makes it “sticky.” There is something for people to come do and see, a reason for them to come back and stay. This increases your visit count and pageviews, which make your site more popular and attractive to sponsors.

Second, games like this are viral. If a user really likes the game, he’ll send an email to his buddy about it. He might give it a Digg or submit it to another social bookmarking site. The game spreads, more people play it, and at least some of these people visit the main part of the site.

Third, viral things like games invite links. The more links VCARS obtains, the more authority its site gets on the internet. Authority directly translates into higher search engine positioning. This means more people will find its site and visit.

As you can see, there are numerous benefits to features like a simple Flash game on your website. VCARS’ game is done well, and it appropriately leverages this benefits for the site. It should turn out to be a sound investment.

This review required a positive tone, but these are my honest opinions.
[tags]marketing, games[/tags]

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