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Much Ado About PayPerPost and Performancing

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The PayPerPost buzz continues around the blogosphere with their announcement that they are acquiring some of Performancing.com. Specifically, PayPerPost is acquiring Metrics and Exchange, which provide statistics and classifieds for bloggers, respectively.

ProBlogger is worried about Metrics, and I don’t see why. Yes, PPP has used some questionable business practices (not requiring disclosure), but it has overcome that with mandated disclosure now.

I’m not sure what people have against a company buying up part of another company. Isn’t this what a lot of startups seek? They want to create some value in a company, then be acquired by another company as part of their “exit plan.”

Let’s think about Google’s products. Currently, Google holds the keys to my email, calendar, rss feeds, photos, and statistics. There are probably more that I’m forgetting. The point is that one company virtually controls much of my online life.

Thus, why should I be worried that PPP will now own Metrics? I’m not running a mammoth operation here. I’m blogging about technology in the legal world.

As you might notice, I’m a mild fan of PayPerPost’s blog advertising. I think they have an interesting program to help bloggers earn a little income. Also, they provide an innovative method of advertising.

Am I going to change statistics programs? No. If Metrics stops working effectively or there is evidence that my statistics are being abused, I will reconsider. However, for now, I’m still a loyal Metrics user.

[tags]legal andrew, payperpost, performancing, metrics, exchange[/tags]

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Comments

3 Responses to “Much Ado About PayPerPost and Performancing”

Lara
December 29th, 2006

It’s more about who gets your info I think than having anything to do with a sale in general. I think everyone understands the concept of grassroots companies growing and selling off their hard work, in order to move on to something else…

I’m really not keen on the idea of PPP having any of my info. I don’t trust them enough at this point, and am not sure I will. If I did, I’d have signed up there. Plain and quite simple.
Andy Beard
December 30th, 2006

Hi Andrew

I agree with your perspective on PPP and Performancing Metrics. In fact I am now more inclined to use them on niche sites as I don’t regard them as a competitor, which might not have been true of Performancing.

As a bit of a hacker, you might also appreciate my disclosure policy plugin.

http://disclosurepolicyplugin.com
Andrew Flusche
December 30th, 2006

@Lara – I think the idea of trust is important. I can understand that people may not completely trust PPP right now. I can totally respect that. Hopefully that will change in the future.

@Andy – It’s interesting that you are actually more inclined to use Metrics now that PPP is the owner. I see your point, though. Fascinating. Also, your plugin is cool. I’m definitely looking into using it.

Thanks to both of you for stopping by and commenting!
Andrew